Advice for Buying a Restaurant and Selling a Restaurant

Deliver It! Restaurant Brokers Examine Restaurant Delivery Models

Posted by WSR Operations on Jan 21, 2016 4:21:16 PM

January 21, 2016 – Takeout and delivery service has become the nation’s most popular way to serve its hungry customers. Next week the restaurant brokers are going on the run to talk to delivery experts about what makes this trend so popular. What is the secret on running a successful delivery service? Join the restaurant brokers we as explore America’s guilty pleasure... Takeout food!
Jennifer Pete, Vice President and Partner at Zifty, a multi-million dollar food delivery service explains the challenges associated with delivery for customers.  She says, ““Customers want it fast and they want it hot!”  These experts agree that making delivery a successful part of the restaurant business is tough since “There are a lot of moving parts.”  Customers want their food quickly, they want it at the correct temperature (whether hot or cold) and they don’t want excuses about why it didn’t show up.  Jennifer tells the restaurant brokers that delivery agents deal with “rushes the same as a restaurant faces” meaning everyone wants their food at 7:00.  Managing the delivery flow can be a logistical challenge.
The show’s second guest, Chef Jessica Swift leads a personal chef delivery service based in D.C.  She says that just working around the President’s motorcade is a challenge in and of itself.  Should restaurant owners do their own delivery?  These guests says no and cite the fact that “delivery is its own business.”  They cite the need to get drivers on board, used to the roadways and properly insured are just part of the reasons why this particular part of the restaurant business is better off outsourced rather than performed in house.
Join the restaurant brokers and their guests as they discuss the secrets on running a successful delivery business. Tune into the entire restaurant radio show on GLN the Good Living Network next week, Monday at 2pm EST and Tuesday at 9PM EST.
This Week’s Guests:
Jennifer Pete - Zifty
Jennifer Pete is vice president and partner of Zifty. was founded in 2003 and has since grown from one employee and six participating restaurants to 61 employees, 95 participating local restaurants and $2,965,063 in annual revenue in just nine short years. The company has experienced 146 percent growth over the past three years, which prompted its inclusion on the Inc. 5000 list. Jen has her focus on growing the business—a company that continues to grow by 30% each year. She's done this through by securing corporate partnerships, being passionate about the customer experience, and teaching the fine art of a handwritten note to her team. She enjoys running, obstacle courses of all varieties, traveling, chasing after her son, Seven, and their labradoodle Hudson.
Chef Jessica Swift – Chef Jess LLC

Chef Jessica Swift is an experienced chef and registered dietitian with a Master’s degree in Nutritional Sciences. Chef Jess prides herself on bridging the gap between scientific and layman’s terms for her clientele. She specializes in turning science into delicious meals to help you be your best inside and out. Meal delivery service and nutritional consulting create an excellent experience for customers too busy to cook or in need of specialized meals for dietary reasons.

About We Sell Restaurants
We Sell Restaurants is the nation’s largest restaurant brokerage firm specializing in restaurants wanted (restaurants for sale), leasing a restaurant and franchise restaurant resale’s. The We Sell Restaurants brand is known nationwide for professionalism, industry knowledge, and unmatched service. They can be found online at  The firm is franchising their brand nationwide and has offices in Florida, Georgia, Colorado, Tennessee and South Carolina.
The We Sell Restaurants radio show will be on the air on GLN the Good Living Network next week, Monday at 2pm EST and Tuesday at 9PM EST. It is available for download on iTunes as well.

Topics: Buying a Restaurant