What Does a Franchise Consultant Do, and Is It the Job for Me?

Posted by Robin Gagnon on May 24, 2022 10:00:00 AM


If you’ve ever wondered, “What does a franchise consultant do?” We Sell Restaurants is ready to help you learn how to follow a new path by supporting burgeoning business owners.

As people reevaluate their future to take charge of their career trajectory, the franchise industry continues to flourish. Franchising offers business owners the chance to hang out a shingle with a brand that has a proven track record of success. Franchisees get ample training and ongoing support from a parent company, as well as a network of peers to share best practices and help their venture flourish. Vaccine rollouts, government stimulus, and positive economic conditions spurred franchise performance in 2021, the International Franchise Association reported. At the end of the year, there were approximately 774,965 franchises in the United States, and they generated $787.7 billion.



What is a Franchise Consultant?
With so many options in the franchising industry, it’s difficult to know where to begin. Franchise consultants are in high demand as people start their new ventures. Often referred to as a franchise coach or franchise advisor, a franchise consultant can help fledgling business owners determine their goals and streamline their search to save both time and money. Successful franchise consultants are motivated, good communicators, and have a passion for entrepreneurship.

A franchise consultant wears many hats, but they primarily help people set goals, make decisions and promote the franchise industry.

Help Set Goals. Leaving the corporate world behind and striking out on your own can feel daunting. A franchise business consultant helps individuals get started by developing a game plan for success. They guide you as you determine your goals and create a plan of action. For example, do you want to lead a team at a brick-and-mortar location or work at your own pace from a home office? Understanding these answers will help narrow down your choices and put you on a path to business ownership.

Navigate Decision-Making. Choosing a franchise can be challenging. Having a business consultant in your corner will allow you to gain an inside perspective with a person who has experience in the franchise industry. Many franchise business consultants specialize in one or two industries, enabling them to provide guidance and insider knowledge you may not glean on your own.

Foster Franchising. The job of a franchise consultant can be two-fold. Many emerging brands rely on franchise consultants to guide them as they begin selling franchises to fuel growth. They work with businesses to help them determine if their brand would be an ideal candidate for franchising and rely on a franchise consultant to help them navigate the ins and outs of implementing franchising to achieve their vision.


What is a Franchise Broker?

While the terms franchise broker and franchise consultant are often interchangeable, the franchise broker role comes into play when potential entrepreneurs start conducting due diligence on different franchise brands. Most franchise consultants do double-duty as coach and broker, reaping a commission when one of their clients signs on the dotted line.

Connect. Franchise brokers serve as an intermediary between the prospective business owner and specialists in the field. They help set up meetings with franchise candidates and make appointments with lenders.


Reliable Resource. Relying on the expertise of a franchise expert can make the process leading to business ownership run smoothly for both franchise owners and franchisors. In fact, franchise referrals are one of the most effective tools companies use to find leads according to research conducted by FranConnect. Franchise referral consultants and general referrals were the top two sources for franchise deals. To put that in perspective, social media averages 1,000 leads for every closed deal, whereas franchise brokers average only 20 leads per deal.


We Sell Restaurants Offers Specialty Consulting Services

Knowing the ins and outs of all of the different opportunities in the franchise industry would be a tall hill to climb for anyone considering franchise consulting. There are approximately 3,400 established franchised brands operating in 29 different industries. We Sell Restaurants consultants specialize in the hospitality industry to showcase their expertise and unique perspective to provide top-quality service to clients. If you have a passion for foodservice but are looking for an opportunity offering work-life balance and a better lifestyle, We Sell Restaurants provides a unique food business opportunity. Our franchise brokers help people achieve entrepreneurship by purchasing a restaurant.

We Sell Restaurants brokers maximize work-life balance and minimize overhead by conducting business from a home office. They can hit the ground running with a low investment starting at $60,875 and can expect to generate a gross commission income of $180,102. All of the brokers at We Sell Restaurants attend a four-week training session to learn how to become a franchise consultant and provide quality service to their clients.


Learn More About We Sell Restaurants

If you think a career in franchise consulting and brokerage will help you achieve your goals, We Sell Restaurants is always looking for new candidates to be part of our brand. Request info to learn more about our brand.

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Topics: Restaurant Broker Franchise

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