As we reflect on the restaurant industry’s developments in November 2024, one thing becomes increasingly apparent: the quick-service restaurant (QSR) sector is not just adapting—it is evolving at an extraordinary pace. This growth is driven by diverse forces, from heartfelt initiatives honoring Veterans to bold steps in technology integration and sustainability. Together, these movements are shaping an industry that prioritizes customer engagement, environmental consciousness, and operational efficiency.

Honoring Veterans highlights the industry’s dedication to community values, as brands showcase their commitment to social responsibility through thoughtful initiatives. At the same time, technology continues to redefine the dining experience. Innovations like AI-powered menu boards and mobile ordering systems are transforming how businesses operate and interact with customers. Similarly, the push for sustainability, seen in energy-efficient designs and eco-friendly menu options, reflects an industry aligning with global priorities while meeting the demands of a conscientious consumer base.

At We Sell Restaurants, we don’t just observe these shifts—we actively engage with them. As thought leaders in restaurant brokerage, we leverage our deep understanding of the industry to guide buyers and sellers through these changes. By staying attuned to market trends, we help entrepreneurs and business owners capitalize on emerging opportunities, ensuring they are well-positioned for success in a competitive landscape.

Honoring Veterans: A Tradition Rooted in Community

November is a month of gratitude, and this sentiment shines through in the QSR industry’s widespread recognition of Veterans. Major players like Wendy’s, Cousins Subs, and Island Fin Poké Co. led the charge with free meals and promotions to honor the service of military members.

These initiatives go beyond marketing—they establish a deep connection with communities. For instance, Wendy’s offered free breakfast combos, and Cousins Subs provided complimentary subs on Veterans Day. Island Fin Poké Co. extended its gratitude with free poke bowls, creating an inclusive celebration across locations.

We Sell Restaurants also participated for the sixth consecutive year in a matching gift on Giving Tuesday in a donation to the VetFran arm of the International Franchise Association Foundation.

Community involvement is not just good ethics; it’s good business. Restaurants that engage with their communities build stronger customer loyalty, which can directly impact sales and brand reputation. For sellers, this translates into goodwill—a key intangible asset that buyers value highly.

As Restaurant Brokers, we tell sellers that it’s important to document their community engagement efforts. Buyers are drawn to businesses with established roots and a strong customer base. For buyers, inheriting a business with these initiatives already in place can provide a head start in building rapport with the community.

Franchise Growth: Regional Expansion Across the U.S.

Franchise growth remained a dominant theme in November. Bubbakoo’s Burritos made headlines with its expansion into Maryland, opening a new location in Pasadena, while Mountain Mike’s Pizza pushed forward aggressively in Texas. These developments underscore the strength of scalable business models that offer consistency and support.

Restaurant franchises are attractive to both buyers and sellers for different reasons. For buyers, a franchise offers a proven playbook, brand recognition, and built-in marketing. For sellers, being part of a growing restaurant franchise system can significantly enhance a location’s resale value.

When selling, highlighting your franchise’s growth trajectory can make your listing stand out. Buyers are particularly interested in restaurant franchises expanding into new markets, as these often indicate a strong demand and solid operational systems. At We Sell Restaurants, we specialize in connecting buyers with restaurant franchise opportunities, ensuring a seamless transition that benefits all parties.

Menu Innovation: Meeting the Demand for Bold Flavors

This November, Chipotle made waves with the launch of its Spicy Queso Blanco, a bolder, zestier take on its classic cheese sauce. Meanwhile, Panera Bread continued to innovate in convenience with tech-driven drive-thru lanes designed to enhance speed and efficiency.

Menu innovation is crucial in keeping customers engaged. Restaurants that fail to evolve risk being left behind, especially as consumer preferences shift rapidly. Whether it’s introducing new flavors or adopting technology to improve customer service, staying ahead of trends is essential.

For buyers, acquiring a restaurant with a history of innovation can be a significant advantage. Sellers, on the other hand, should emphasize their adaptability and recent upgrades when marketing their business. Innovation isn’t just a selling point; it’s a survival strategy in today’s competitive market.

Sustainability and Technology: The Future of Quick-Service Restaurants

The restaurant industry is increasingly embracing sustainability and technology. Chick-fil-A’s pilot program for energy-efficient restaurant designs reflects a growing awareness of environmental impact. Similarly, McDonald’s AI-powered menu boards are revolutionizing the drive-thru experience by offering personalized recommendations and streamlining operations.

For restaurant owners, sustainability is no longer optional—it’s expected. Buyers are looking for businesses that align with their values, and sustainability often tops the list. From energy-efficient equipment to waste reduction programs, these initiatives can increase a restaurant’s appeal and long-term profitability.

At We Sell Restaurants, we encourage sellers to invest in sustainable practices before listing their business. Not only does this make the business more attractive, but it also positions the buyer for success in a market that increasingly rewards environmental responsibility.

The Growing Popularity of Plant-Based Fast Food

One of the most exciting trends this month is the continued rise of vegan and plant-based fast food. As more consumers prioritize health and sustainability, restaurants offering plant-based options are experiencing significant growth.

Plant-based concepts appeal to a younger, health-conscious demographic, making them a lucrative investment. For sellers, highlighting a plant-based menu or sustainable sourcing practices can make your business stand out in a crowded market.

This trend isn’t just a passing fad—it’s a fundamental shift in consumer behavior. As brokers, we’re seeing increased demand for businesses that cater to these preferences, and we expect this to continue in the coming years.

The stories from November 2024 illustrate several key lessons for those navigating the restaurant industry:

• For Sellers: Highlight your business’s strengths, from community involvement to menu innovation. Emphasize how your restaurant aligns with current trends, whether through sustainability initiatives, franchise growth, or menu adaptations.
• For Buyers: Look for opportunities that align with market trends and your personal values. Restaurants that prioritize technology, sustainability, and community engagement are well-positioned for future growth.
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Looking ahead, the restaurant industry is poised to undergo significant transformations driven by key trends. Technology will continue to play a pivotal role, with AI-powered menu boards and mobile ordering apps enhancing the customer experience. The expansion of plant-based menus will cater to the growing demand for healthier and sustainable dining options, while sustainability initiatives will remain at the forefront, influenced by consumer preferences and regulatory mandates. Regional franchise growth is expected to create new opportunities for both buyers and sellers as brands expand into untapped markets. Additionally, restaurants will intensify their focus on customer retention by advancing loyalty programs, ensuring they remain competitive in an increasingly dynamic landscape. These trends highlight the evolving priorities of the industry and the strategies required to stay ahead.

Navigating these trends can be challenging, but that’s where we come in. At We Sell Restaurants, we combine industry expertise with a personalized approach to help buyers and sellers achieve their goals of buying or selling restaurants. Whether you’re exploring franchise opportunities, considering a sale, or looking for your next venture, we’re here to guide you every step of the way.

If you’re ready to take the next step in your restaurant journey, contact us today. Together, we can turn these industry insights into actionable strategies that drive success.

Robin Gagnon is the CEO of We Sell Restaurants and a recognized expert in restaurant brokerage. With decades of experience and a passion for empowering entrepreneurs, Robin is committed to helping clients navigate the complexities of buying and selling restaurants.