It may seem as though restaurants for sale and the State of the Union Address are two very different subjects but they actually have three important points in common.
The State of the Union Address just like any restaurants for sale presentation makes things sound a little better than they are. Someone has gone to a lot of work to polish the words and play up the best attributes, much as the political speechwriters polish the president’s points. Expect the brilliant copy highlighting the benefits of a restaurant for sale to play up the strengths and downplay the weaknesses.
The Internet has changed how it’s seen. President Bill Clinton’s 1997 address was the first State of the Union Address broadcast live on the World Wide Web marking just fifteen years ago that the first State of the Union Address was seen online. The same could be said of restaurants for sale. Popular listing websites like Bizbuysell.com and Businessesforsale.com were in their infancy fifteen years ago. Most restaurant buyers would comb the classified ads of their local newspaper to find listings of restaurants for sale. Today restaurants for sale are rarely, if ever seen in the paper. Instead, they are instantly pushed to dozens of online “restaurantforsale” portals along with social media sites like Facebook, Twitter, Linked In and Google Plus within seconds of the ad’s completion. This generates tremendous exposure for the listing immediately.
Another similarity between restaurants for sale and the State of the Union Address is that everyone has an opinion and they rarely agree. The State of the Union Address will be analyzed, discussed over coffee, studied, argued over breakfast and ultimately accepted or rejected. Restaurants for sale face the same fate. Those doing the buying will dissect the listing presentation, analyze the numbers, challenge the restaurant broker and ultimately accept or reject the listing.
George Washington delivered the first State of the Union Address before a joint session of Congress on January 8, 1790 in New York City which was the provisional United States capital in 1801. Who can say for sure there wasn’t a restaurant buyer and seller around the corner in a neighborhood pub making a deal to sell a restaurant at the same time?