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In this segment, the restaurant brokers are joined by Jim Hamilton, CEO of Intouchdining.com. Jim provides listeners with a different perspective by exploring marketing techniques outside the realm of social media. Jim Hamilton explains how email marketing is an alternative to social media marketing because it can provide a personalized one- on-one connection between the company and the consumer. Is email marketing being integrated into social media? Is one form of marketing more successful than the other? What are the main differences between social media marketing and email marketing? How can loyalty-based rewards programs attract and retain customers? Stay tuned to find out the answers to these questions and more.
