Join the restaurant brokers along with Matt White, Founder of MyRestaurantPosts.com and Shon Christy, Founder of Eat Drink Promote as they discuss restaurants and social media. In this segment, the panel discusses the rules of Facebook. How many times should you post a day? What kinds of content should you be posting? Matt White explains how his company uses the “6,2,2” posting method. Learn why Facebook’s largest group, the millennials is also the site's fastest declining group. Shon Christy explains why Facebook’s permission-based marketing strategy creates a two-way communication between the company and the customer. Listeners also learn why engagement is the number one factor of social media and why customers must know and like your company before they could ever trust it. The panel also shares how operators can measure their success using social media. Are your followers commenting? Liking? And sharing? Stay tuned and learn more about restaurants and social media from the restaurant brokers along with top industry guests.